South African business events ride World Cup wave

first_imgSource = e-Travel Blackboard: G.A It may have been over six months ago, but the South African tourism and business events industries are still talking about the positive impact of hosting the FIFA World Cup 2010.At the official opening of Meetings Africa 2011 in Johannesburg, South African Tourism Minister Marthinus van Schalkwyk made clear the importance of “leveraging the success and learning of the World Cup”. “It is clear business tourism has been bolstered by a new sense of energy and direction and I believe this will make a significant contribution to consolidating our continent’s position in the global arena and demonstrating our capabilities in terms of hosting international events,” he said.According to Mr van Schalkwyk, the World Cup altered international perceptions in regards to South Africa’s safety and infrastructure, leaving behind a legacy that is set to translate into tangible business.“There’s a lot we must do to lift our profile as a MICE destination,” Mr van Schalkwyk told reporters, adding that he hoped South Africa’s recent joining in the Brazil, Russia, India and China (BRIC) partnership, would positively impact the country’s business tourism.“South Africa stands to gain tremendously from our inclusion into the BRIC partnership.“Amongst others, we expect that increased levels of trade and investment activity between South Africa and the other partner countries will also lead to increased business travel and business meetings,” Mr van Schalkwyk said.last_img read more