Hamilton Island launches new campaign encourages international market

first_imgHamilton Island team Hamilton Island has reported a strong 2009 despite the “doom and gloom of the GFC” due to an overwhelming positive response from international markets, according to General Manager, Sales Phillipa Harrison, speaking at a trade function in Sydney last week. Ms Harrison said they had entered a new era following Robert Oately’s acquisition of Hamilton Island in 2003, and has been able to flourish due to continued investment by the Oatley group. The opening of the six star Qualia resort, as well as the only 18-hole championship golf course in Australia and more recently, the Hamilton Island Yacht Club, has all attributed to the tourism boom according to Ms Harrison.International markets attribute 20 per cent of business growing 15 per cent in 2009, with Japan as a standout growth market of 66 per cent.  The largest international market remains as the UK family market while China has been pinpointed as a future growth market.However, Hamilton Island continues to receive its largest visitation from the domestic market, which makes up 80 per cent of its business.  This is further encouraged and supported by the launch of daily direct flights from Sydney operated by Virgin Blue. Source = e-Travel Blackboard: D.Mlast_img

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