Chandru Mullaparthi – Erlang Solutions – How to adopt non-mainstream programming languages

first_imgShare Submit Share Chandru MullaparthiExpert industry analysis from Chandru Mullaparthi, the Chairman at Industrial Erlang User Group, Director at Bluehouse Technology, and former Head of Software Architecture at bet365.____________________________________“Innovate or die” is a reality of life for most consumer facing industries these days. As the pace of progress in the computing industry shows no signs of slowing down, disruption by innovative startups is an existential threat to established players in any market.Online businesses are especially ripe for disruption as the tools and technologies required to start an online business are pretty much available for free with no strings attached. The online gambling and betting industry is no different. Given the recent surge in popularity of online gambling, established players have to innovate just to stay where they are in the marketplace.Every step of the way, user experience comes first. There is a relentless demand for it to be easier and smoother, regardless of backend challenges. This has left the gambling industry in search of the most efficient and effective ways of directing users to their objective, whether it’s registering, playing a game, placing a bet, cashing out that bet or making a deposit. Systems must be ultra-responsive and able to engage with customers when, where, and how they want.Those who get this ‘right’ in comparison to their competitors enjoy higher customer engagement and retention, and hence profits. And for each operator, this journey to support customer-centricity through the tech stack is slightly different.Many established operators have legacy systems that are hard to scale or modernise whilst maintaining uptime and quality of customer experience. In my experience, those operators ought to take a step back, review their technology choices and evaluate which of the bewildering range of tech, old and new, can best be deployed in helping them achieve these customer-centric goals. It can help to spend some time imagining what an ideal sportsbook architecture would look like, without the burden of legacy, and then mapping out an evolutionary roadmap to get there.Enter Erlang, a programming language that has been in the Tiobe Index top 40 only a handful of times. Erlang was invented by Ericsson to help it produce telephony switches in a cheaper and faster manner. The first version was created in 1986 and it was open sourced in 1998. It started attracting a small but dedicated following of tinkerers who were amazed by the ability it gave them to build real-time, concurrent, distributed systems. The productivity gains which Erlang gave them compared to mainstream programming languages were similar to the productivity gains a woodworker experiences from using a router compared to using a chisel.Unlike Java or more recently Go, Erlang did not have a marketing machine publicising it. Despite that, Erlang has made steady inroads into industry domains as diverse as banking, healthcare, online advertising, social networking and, of course, online gambling and betting. bet365, the world’s largest online bookmaker, started using Erlang a few years ago and Erlang is very much part of their core tech stack. I’ve personally been involved in their journey of using Erlang successfully.I’ve had the immense pleasure of personally knowing Mike Williams and Francesco Cesarini, authors of The route to the successful adoption of non-mainstream programming languages, for a long time. Mike was one of the original team which designed and implemented Erlang at Ericsson. Francesco started his career in the same place, and later founded Erlang Solutions, the world’s leading Erlang consultancy. While Erlang is still sometimes seen as exotic and obscure technology, both Francesco and Mike are dedicated to making sure that the benefits of using Erlang are accessible to all. And they’ve worked with them all – from WhatsApp to Klarna and Derivco.If you’re interested in a not-so-mainstream programming language but are unsure about how the change management would work practically, I highly recommend this paper, and hope it motivates you to go after the right tool for the job in your organisation.Chandru MullaparthiChandru is Director of Bluehouse Technology where he builds products using a mix of technologies, including Erlang/OTP. Now chairman of the Industrial Erlang User Group, Chandru has been using Erlang/OTP since 1999 on an almost daily basis. Former Head of Software Architecture at bet365, he has used Erlang/OTP to build several mission critical systems in telecoms and betting domains.Erlang SolutionsErlang Solutions specialises in giving business truly scalable solutions through the creation, integration, delivery, and lifetime support of products and services based on the Erlang programming language. Four of the world’s top bookmakers currently look to Erlang Solutions for technical know-how. Learn more about Erlang Solutions’ work in the online gambling & betting industry. Related Articles Playtech goes live in the US with bet365 August 7, 2020 Oddschecker: ‘Unusual circumstances’ fail to hinder Royal Ascot traffic July 23, 2020 Fitzdares launches betting’s first WhatsApp tipping service July 28, 2020 StumbleUponlast_img read more

Cherry AB positive on 2018 outlook following year of tough ComeOn integrations

first_img Submit StumbleUpon Share GiG lauds its ‘B2B makeover’ delivering Q2 growth August 11, 2020 Share Betsson outrides pandemic challenges as regulatory dramas loom July 21, 2020 Related Articles Kindred marks fastest route to ‘normal trading’ as it delivers H1 growth July 24, 2020 Closing its full-year 2017 accounts, Stockholm-listed online gambling group Cherry AB reports solid growth, despite its operational restructure to acquired asset ComeOn.Publishing its full-year 2017 results, Cherry records a group revenue increase of 104% to SEK 2,252 million (FY 2016: SEK 1,102 million), with organic assets contributing 27% of revenue share.A strong revenue performance would see Cherry declare a 2017 corporate EBIT of SEK 429 million (€43 million) up 146% on corresponding 2016’s SEK 174 million (€17 million).However, as reported last November, Cherry full-year profits have been weighed down by a tougher than anticipated integration of ComeOn online gambling assets, acquired outright in H1 2017 for €280 million.The tough integration of ComeOn, sees Cherry governance declare group 2017 operating profits of SEK 110 million (€11 million) down 8% on 2016’s SEK 125 million (€12.5 million).Cherry AB Group CEO, Anders Holmgren commented on ComeOn impacts; “Over the year, we integrated the operations of B2C company ComeOn, Cherry’s largest acquisitions over the years, into our Online Gaming business area. For the most part, this process has progressed as planned, although, in mid-2017, we saw that the company’s costs, market focus and management were not living up to our expectations.“Following an intensive period in the second half of the year, the company is back on the growth curve that we envisage. Together, ComeOn’s management and I have identified several priority improvement factors for 2018, and these will be implemented over the year.”Despite the ComeOn setbacks, Holmgren and Cherry governance are positive of the firm’s future outlook, stating that Cherry has laid solid growth foundations in 2017 through its ‘investments in innovation’.Year highlights see Cherry governance point to strong growth from its Yggdrasil games division which continues to strengthen its commercial pipeline and has released a number of new game innovations for its growing customer base.Meanwhile, industry performance-based marketing asset Game Lounge continues to expand its services and operations within new markets such as Japan, which will aid Cherry’s future growth initiatives.“After a year as President and CEO of Cherry, I am able to confirm that Cherry can report yet another good year, from both a financial and operational perspective. A year ago, I wrote that there remained an incredible amount to be done in the gaming industry and that what is great about Cherry is that its five diversified business areas span the entire gaming industry and that Cherry AB owns and manages highly interesting companies. We have already benefited from this strength and progressed some distance in our plans” Holmgren further details in Cherry’s 2017 trading statement.“A year later, I have the same feeling; we have much ahead of us and Cherry is the player that can most naturally benefit from all of the opportunities available. We will continue to focus on companies run by extremely strong and ambitious individuals with a mix of entrepreneurs and specialists with a strong spirit of innovation. Creativity and hard work drive the products forward, also allowing Cherry’s business areas to grow faster than their respective markets.”last_img read more

KamaGames reaches 100M player milestone after strong Q1 2018

first_img 888 debuts ‘Too Much is Too Much’ social responsibility campaign January 9, 2020 Share Submit Share AgiproNews Italian View: AGCOM faces coalition collision over Decree criticism August 5, 2019 Related Articles StumbleUpon HBF survey highlights areas for improvement in the industry May 1, 2019 KamaGames, the European-focused mobile social poker operator, has confirmed that its global player base now exceeds 100 million players, making Pokerist one of the most popular social games in the world.Having started the year with 95 million players, KamaGames has overseen growth of five million players in the first quarter of 2018. The firm attributed its success to continued product innovation, the targeting of a wider, more casual audience with the launch of the Pokerist Party mode features, and new slots games.Another key area of focus was player retention and engagement, where players enjoyed a host of new daily content, game modes, themed events and tournaments, features and in some cases, completely new games.Andrey Kuznetsov, CEO of KamaGames, said: “We are very proud to have reached this milestone. This vast international audience is a clear reflection of the hard work from every member of the KamaGames team. “From development, to marketing, to user acquisition and everyone in between, I am immensely proud of what we have achieved as a company. I’m also grateful to all of our players, who helped make Pokerist one of the most fun and engaging multiplayer experience any gamer can have.”KamaGames collaborated with a number of high-profile brands in 2017, including Facebook, Yoozoo and Poker Night in America, in an attempt to continue attracting players to its portfolio of social casino titles.last_img read more

Addison Global unites with All-in Diversity project

first_imgShare StumbleUpon AIDP adds two new global advisors August 12, 2020 Share Submit Liverpool FC in agency dispute over £15m BetVictor sponsorship June 9, 2020 AIDP hosts first ‘Power Hour’ on racism and equality June 24, 2020 Related Articles The All-in Diversity Project has unveiled its latest founding member, Addison Global, the Creators of MoPlay, Gibraltar’s newest gaming operator and the industry’s latest mobile focused sportsbook.In agreeing this partnership, Addison Global is aiming to take a lead in changing the way gaming values talent,  putting diversity and inclusion at the heart of everything it does from the outset.Kelly Kehn, Co-Founder of All-in Diversity Project commented: “We couldn’t be more proud to welcome Addison Global to our Founding Membership. Having them lead with D&I as part of their overall launch as well as leading the conversation in one of the world’s more prominent gaming jurisdictions is about as impactful as it gets. We look forward to the progress they will be a part of.” As a Founding Member of All-in Diversity Project, Addison Global, will be part of the global leadership group that works to set best practices for the industry in terms of Diversity, Inclusion and workplace equality. Juergen Reutter, the CEO of Addison Global, outlined: “the All-in Diversity Project’s vision and objectives are entirely aligned with our own. Attracting the industry’s top talent to join a challenger brand takes a very particular and special culture. We are building our business from the ground up, and by putting diversity and inclusion at the forefront of our identity, we believe it can be a key differentiator for Addison Global in the industry. This approach will also serve as an enabler for the growth and expansion of our global operations – a truly international business can only be mastered with a truly international and diverse team.”Nyreen Llamas, Chief Strategy Officer of Addison Global also spoke of the partnership: “Given we are a new business, the core values of diversity and inclusion formed an essential part of our foundational matrix from day one, we don’t need to resolve any legacy issues arising from a lack of diversity, instead we will ensure such values are entrenched for our future growth as a business. I am looking forward, together with our team, to being a part of the founding membership group, as we commit to supporting the work of All-in Diversity Project and all that it represents.” Tina Thakor-Rankin, also Co-Founder of All-in Diversity Project concluded: “We’re really excited to have Addison Global on board. Gibraltar is one of the world’s key hub jurisdictions, home to some of the world’s biggest brands and sportsbooks – a vertical closely associated with traditional views and perceptions of what employees and customers look like. To have Addison Global join us not as a start-up, but as a challenger brand established by some of the leading figures in the industry, hopefully sends a positive message to the world and helps push traditional perceptions of sports-betting and sportsbooks into the 21st century.”last_img read more

Kambi secures Rank renewal with further Enracha mandate

first_img StumbleUpon Submit Simon Noy, Kambi: Revolutionising the bet builder July 20, 2020 Share Share Kambi takes full control of LeoVegas sportsbook portfolio August 26, 2020 Related Articles Kambi and DraftKings agree on final closure terms July 24, 2020 UK legacy gambling operator Rank Group Plc has expanded its existing sportsbook technology and systems arrangement with Kambi Group Plc to cover sports betting provisions for its Spanish market ‘Enracha‘ brand.Since 2016, Kambi has served as lead online sportsbook platform and software supplier for Rank’s flagship Grosvenor property, powering the relaunch of ‘Grosvenor Sport’ domain for Rank Interactive.Following a ‘successful three-year partnership’, Rank governance has renewed its Kambi agreement, which will also see the Stockholm technology group service new sportsbook software provisions for Enracha. It has previously been operated primarily as Rank Group’s Spanish lead bingo brand.Adam Joseph, Director of Digital Operations for Rank Group, said: “We’re thrilled to strengthen our working relationship with Kambi as our sports betting provider. They have been integral to the success of our sportsbook, Grosvenor Sport, since 2016.“Kambi’s strategy of empowering their operators aligns perfectly with our ambitions of providing a unique online gaming experience for our customers, and we look forward to amplifying this further as Grosvenor One, our multi-channel platform, continues to build momentum in the sports betting market.”Rank has maintained a Spanish market presence since 1994, operating its Enracha Bingo Clubs and online casino services.In 2018, Rank governance outlined its commitment to establishing a ‘digital footprint’ within the Spanish market, acquiring ‘top 2’ online bingo operator for €21 million.Max Meltzer – Kambi PlcCommenting on developments, Max Meltzer, Kambi Chief Commercial Officer, said: “It gives me great pleasure to confirm a new long-term deal with Rank Group, one of the leading and most respected operators in the gaming and sports betting industry.“In the space of three years, Grosvenor has developed into a recognised sports betting brand and we are confident this successful partnership will springboard Grosvenor to its next level of growth and also help Enracha achieve similar recognition in Spain.”last_img read more

Svenska Spel strengthens igaming management with Petra Blixt appointment

first_imgShare Björn Nilsson: How Triggy is delivering digestible data through pre-set triggers August 28, 2020 Svenska Spel becomes 2020 eHockey Championship sponsor August 18, 2020 StumbleUpon Former-LeoVegas chief marketing officer Petra Blixt has been appointed as the new head of sales and marketing for Svenska Spel‘s igaming subsidiary, Svenska Spel Sport & Casino.Blixt, who will assume the new role on 20 January 2020, will oversee the development of the subsidiary’s digital marketing strategy and optimising the sales process, as part of the operator’s ongoing efforts to enhance its online offering.“I am very pleased to announce Petra Blixt as the new sales and marketing manager for Svenska Spel Sport & Casino,” Svenska Spel chief executive Fredrik Wastenson commented. “Her knowledge and experience in data-driven marketing and sales will be extremely valuable to us in the work we are currently doing.“I also want to emphasise her clear and goal-oriented leadership, which together with a high energy and ability to execute on strategy, will be important attributes for running and developing our business.”Prior to her appointment at Svenska Spel, Blixt has held a number of senior marketing positions,  most recently at LeoVegas, where she previously served as marketing director and head of sales. She has also served as head of commercial for C More Entertainment, French broadcaster Canal+’s Nordic arm, and as a director of creative studio Affect Agency.Celebrating her new position, Blixt emphasised that Svenska Spel is committed to offering gambling in a socially responsible manner, while also highlighting the operator’s strong position in the market.“But the business has also identified areas where changes are needed to ensure it can continue to grow market share in a highly competitive environment,” she added. “That journey, as well as the prospect of working with fantastic colleagues, is what makes this role at Svenska Spel Sport & Casino so interesting.” Related Articles Kambi takes full control of LeoVegas sportsbook portfolio August 26, 2020 Submit Sharelast_img read more

Mobile esports company Skillz gains two new US patents

first_imgMobile esports company Skillz has announced that the United States Patent and Trademark Office has issued the company two new patents. Andrew Paradise, SkillzSkillz now has exclusive rights to both patented technologies and these will join its pre-existing portfolio and bring the company’s total to six esports-related patents.U.S. Patent 9,479,602 covers the technology behind Skillz Arena, an esports event platform through which anyone can organise, host and broadcast mobile esports competitions with up to 50,000 players. This was debuted in 2015 at gaming expo E3, with the purpose being to focus and facilitate the grassroots and provide streamers, brands, non-profits, bars and other venues the ability to run their own esports tournaments with ‘real prizes, live video streams, leaderboards and dynamic overlays’. These competitions can be invite-only, they can be geolocated to a specific venue, or simply made available to anyone who has downloaded the game.The second patent, with the catchy title of U.S. Patent 9,630,097, covers a mobile video capture and live-streaming technology that enables mobile esports events to be broadcast live on streaming platforms such as Twitch and YouTube. The Skillz live-streaming technology was the first to support real-time, over-the-air streaming for games built in any development framework.Andrew Paradise, CEO and Founder of Skillz commented: “Organized competitions and spectatorship are what make a game into a sport, transforming activities like basketball and soccer into the global sports phenomena they are today. “We want to make esports more accessible to developers, streamers, viewers and players of every level. These technologies allows us to do that.”With the growth of mobile esports in the past year, and the successes of titles such as Super Evil’s Vainglory and Finnish FPS title Critical Ops, Skillz is well placed to facilitate its continued growth at a more grassroots level.  Esports Insider says: Two new patents will add fuel to the Skillz fire. The company’s numbers so far have been impressive and the Skillz Arena feature in particular should continue to prove evermore popular.last_img read more

100 Thieves enters one-year partnership with Razer

first_img100 Thieves, a professional esports organisation and lifestyle brand, has entered a one-year partnership with Razer. This deal will see the organisation’s League of Legends roster kitted out with mice, keyboards, headsets, and surfaces from the brand for both training and competing purposes.Taking competition to the next level, we are proud to officially announce our partnership with @TeamRazer. #100T #100TeamRazer— 100 Thieves (@100Thieves) April 30, 2018Min-Liang Tan, co-founder and CEO of Razer said the following in a statement: “100 Thieves is a team to be reckoned with as we’ve seen with their solid performance this year alone. They are a welcomed new addition to our growing Team Razer roster of talent. The team is bound for high achievements and we are thrilled to support them every step of the way.”Matt “Nadeshot” Haag, Founder and CEO of 100 Thieves also commented: “We are beyond excited to partner with Team Razer. We have built a competitive League of Legends roster and Razer’s high-performance gaming devices will push us further as our team continues to evolve.”Prior to this deal, 100 Thieves’ sole partner was Rocket Mortgage by Quicken Loans, a mortgage provider that sponsors the team house – aptly titled the Rocket Mortgage Team House – in which the players both live and practice. Rocket Mortgage also has its logo placed prominently on 100 Thieves’ well-received team jersey. Quicken Loans was founded by Dan Gilbert, who invested millions of dollars into 100 Thieves in November 2017.Razer sponsors other esports teams, such as SK Telecom T1, SK Gaming, KSV eSports, Seoul Dynasty, Rise Nation, Red Reserve, and Team Kinguin.Esports Insider says: 100 Thieves has quickly become one of the most exciting teams in the industry with an impressive inaugural season in the NA LCS and plenty of high-quality content being created for its YouTube channel. Razer has made the sound choice by securing 100 Thieves for at least a year.last_img read more

Valve announces launch of Steam China after partnering with Perfect World

first_imgAs a result of a longstanding partnership between Valve and Chinese gaming company, Perfect World, Steam China will officially be coming to the Chinese market. The two companies began their partnership six years ago to bring Dota 2 and CS:GO to China and more recently hosted Dota 2’s SuperMajor in Shanghai. Now as the gaming industry grows stronger every day in the east, Valve and Perfect World are looking to open more opportunities to bring western games to one of the biggest gaming markets in the world.Steam is technically already available in China but in less than a legitimate capacity. Despite having a reported 17 million users, the community features are currently blocked. Games released in China are subjected to heavy regulations and are oftentimes banned by the Chinese government due to blood, violence, and mature content. The government heavily favours local companies and now with Valve and Perfect World working together to bring Steam to China in an official setting, it should bring more western games and features that are currently blocked.Steams main competition in China is Tencent’s WeGame platform. As Tencent is locally based it’s had an easier time with laws and regulations bringing games like Fortnite and Player Unknown’s Battlegrounds to the Chinese market. With WeGame’s already expanding platform there’s no telling how games will be split as Steam will officially be joining the market.Tencent’s WeGame platformNo release date has been announced for Steam China.Esports Insider says: China is one of the largest and fastest video game markets in the world and it’s easy to see why. Although Steam is technically already available in China, this is a great move to further legitimize the platform. This decision will hopefully make western developers pay more attention to the eastern market. The more users and more eyes on games and gaming platforms, the better!Sign up to our newsletter!last_img read more

GHPL Week 4: Kwesi Arthur to perform at Legon Cities FC vs AshGold

first_imgGhana Premier League fans will get a good serving of rapper, Kwesi Arthur, at the Accra Sports Stadium on Wednesday, January 15 during the Week 4 tie involving Legon Cities FC and AshGold.The rapper will perform as part of the half time break and will dish out his most popular songs to the fans who will make it to the stadium.The initiative was announced by the team on Tuesday as part of measures to draw crowds to the stadium for better patronage of the team’s matches and the league in general.In Week 2, Legon Cities had dancehall superstar, Shatta Wale, perform during the half time break of their match with Asante Kotoko at the Accra Sports Stadium.In addition to the thrill of seeing Kwesi Arthur perform live, female fans will be given a free entry at the stadium.The match between Legon Cities FC and AshGold kicks off at 7pm at the Accra Sports Stadium.last_img read more