Application Workloads Will Drive Innovation

first_imgThe Power of Unlimited Performance: At EMC World 2013, David outlined EMC’s information storage vision to EMC customers and partners. Here are excerpts of David’s remarks on how application workloads will drive innovation in cloud computing and storage requirements, along with EMC’s approach to flash and software-defined storage. Next Generation Applications Are Different — And Growing Rapidly: Workloads Have Different Requirements:center_img Different Workloads Require Different Cloud Storage: Software-Defined Storage:last_img

#76: Dell EMC PowerEdge with Chris Christian

first_imgDell EMC The Source Podcast Episode #76 – PowerEdge ServersWorkload requirements need flexibility and modularity, the Dell EMC PowerEdge 13th generation server platform is designed to deliver versatility, security, and overall productivity for enterprise application deployments. I had the opportunity to sit down with Chris Christian, Dell EMC Server Specialist, at the Dell EMC Forum in San Antonio, TX.   Chris give us the latest on the 13th generation PowerEdge platform. For more details, visit Source Podcast: Episode #76: Dell EMC PowerEdge with Chris ChristianAudio Player Up/Down Arrow keys to increase or decrease volume.Don’t miss “Dell EMC The Source” app in the App Store. Be sure to subscribe to Dell EMC The Source Podcast on iTunes, Stitcher Radio or Google Play and visit the official blog at thesourceblog.emc.comEMC: The Source Podcast is hosted By Sam Marraccini (@SamMarraccini)last_img read more

A Business Value Approach to IT Investing

first_imgBusiness today requires the effective use of technology to create competitive differentiation, drive growth, and optimize profit.   Yet, while business is dependent on technology, increasing IT expenditures can be viewed as a drag on business results. That’s why evaluating technology investments in terms of business outcomes is so important.We’re familiar with the stories of how technology has changed not only businesses but entire markets.  The first-to-market coffee chain offering free wifi has a competitive advantage. The on-line book seller that leveraged its infrastructure to become an IT service provider realized phenomenal business growth. The brick and mortar retailer that integrated its supply chain and its distribution centers was able to optimize profits.The organizations behind these success stories evaluated investments not only in terms of cost but also in terms of the value the investment could bring to the business—the business outcome.In “The Best Path Forward”, an article by Russ Banham about how CFOs make capital budgeting decisions, the author acknowledges how difficult these decisions are, saying “deciding whether an investment is worth funding is not a job for the fainthearted.”  Knowing that CFOs usually are directly involved in most technology decisions or define the criteria by which they’re evaluated, it’s helpful to know how CFOs think about and evaluate investments.  Banham quotes Mark Partin, CFO of the accounting software company BlackLine, as seeing the CFO’s role as “stitching together [the company’s] strategic growth plan and fundamental investment model, year after year.”  Banham goes on to state that David Hensley, CFO at Power Distribution, discovered “the techniques of capital budgeting can be biased toward certain kinds of projects and rarely give CFOs all the answers…it is often the risker, hardest-to-measure investments that can be most transformative for a company.”As we’ve collaborated with our customers to help them not only to evaluate the potential value of a technology investment decision but to look backward at the total IT, business and financial impact of that decision, we’ve learned that it’s essential to go beyond the “classic” criteria used to evaluate technology decisions, especially those in the data center.In the classic business model, IT was a cost center and the key criterion when choosing between investment alternatives was to select the option deemed to have the lowest Total Cost of Ownership (TCO).  But TCO allows us to measure only a small portion of the value of any potential investment. TCO not only fails to recognize the transformative opportunities of technology but also keeps IT relegated to a cost-corner rather than positioning IT leadership as equal partners in the business. Dell EMC we collaborate with our customers, applying a business value approach that encompasses strategic goals as well as financial and non-financial criteria that go beyond TCO to demonstrate business and IT value, and to position IT as a champion of better business outcomes.These value principles underpin our unique Customer Value Program enabling us to help customers assess, or forecast, the value of a converged/hyper-converged solution, implement operational and organizational changes to transform and unlock more value from their investment, and use a proactive, continuous-improvement approach to realize, drive and measure the most value from their investment.The Customer Value Program leverages the successful transformation projects of many customers who have navigated technology, organizational, resource skill, and process changes to enable better planning decisions, mitigate risk and maximize the probability of desired business outcomes. From detailed guidance, assessment tools and expert advice, to educational and certification programs, to quantifying business, IT and financial outcomes, the Customer Value Program provides a comprehensive process to chart a Transformation journey.  Start yours today by going to read more

Dell EMC and NVIDIA Get You Ready for the Age of AI with Flexible Turnkey Solutions

first_imgToday, I’m very excited to announce that our joint reference architecture with Dell EMC Isilon and the NVIDIA DGX-1 is now commercially available as an integrated turnkey AI solution sold exclusively through our joint strategic channel partners. Pairing Dell EMC’s scale-out All-Flash Isilon F800 with the NVIDIA DGX-1 system, this solution addresses the challenges associated with scaling AI workloads in the data center, from design to deployment to support.This new solution is designed to simplify and accelerate AI deployments with a jointly validated reference architecture offered as a converged solution, with single point-of-contact support through our network of strategic channel partners. This solution is initially available in the Americas via Computacenter US, Insight, Presidio, Sirius and WWT.Artificial Intelligence (AI) represents the 4th revolutionary technology epoch and promises to improve humanity while at the same time delivering unparalleled financial success for those that can harness it.  The winners and losers in the Age of AI will be separated by organizations who recognize that data is now a capital asset (we call that Data Capital) and can quickly and efficiently harvest their data capital with analytics. AI represents the pinnacle of analytics and will allow organizations to extract the maximum value from their data to differentiate products, enhance services and open new revenue streams.Gartner is predicting US$3.9 trillion1 in AI generated revenue by 2022. According to McKinsey2, by 2030, AI “could potentially deliver additional global economic activity of around US$13 trillion” with the early AI adopters standing to achieve up to 20-25 percent more of the economic benefits than the laggards. To put this into perspective, this means that by 2030, AI’s impact could be larger than today’s cumulative worldwide GDP.The Age of AI is already here with 37 percent2 of companies already investing in AI and 85 percent2 of companies saying they plan to do so in the next three years. In anticipation of the deluge of new deep learning and machine learning use cases, Dell EMC and NVIDIA have spent years collaborating through a joint OEM partnership, to offer multiple AI solutions exclusively through our channel partners that offer flexibility and informed choice. What started with graphics acceleration for Dell PCs and workstations quickly evolved into NVIDIA GPU-accelerated servers, like the ultra-dense Dell EMC PowerEdge C4140, to speed up AI workloads. As these solutions matured and became more data intensive, our partnership evolved to production-grade platforms like the Dell EMC Ready Solutions for AI. This Ready Solution pairs the Dell EMC PowerEdge C4140 with NVIDIA Tesla V100 GPUs with Dell EMC Isilon’s high performance All-Flash scale-out storage and networking to eliminate I/O bottlenecks to fuel deeper AI insights at scale. The natural progression from here was to get out ahead of the rapidly changing AI analytics toolkits such as TensorFlow and Pytorch, which are constantly optimizing their analytics to take advantage of the parallelism of large multi-socket servers and multi-server configs. This led to the validation and launch of the reference architecture with Isilon All-Flash and the NVIDIA DGX server this past November.These new turnkey AI platforms with Dell EMC Isilon and NVIDIA DGX-1 servers will enable rapid deployment of production-grade deep learning solutions for use cases such as genomics, precision medicine, advanced driver assistance systems (ADAS) and autonomous driving (AD), video analytics and content enrichment, fraud detection/prevention and a multitude of other AI workloads. This scale-out offering independently scales compute and storage allowing customers the flexibility to optimize the balance among price, performance and data footprint. Additionally, the validated solution stacks will allow these strategic channel partners to offer value-added innovation to further accelerate end-user application development and vertical use case realization for deep learning and AI solutions.It’s not just me who is thrilled about this. We have five best-in-class partners in The Americas with specialized expertise in architecting, deploying and supporting modern infrastructure for AI and data-intensive workloads, who are just as excited about this opportunity for their customers:“At Computacenter, we deliver end-to-end platforms to our customers, so they can focus on use cases and applications. By combining NVIDIA’s DGX-1 high-density compute with Dell EMC’s All-Flash Isilon storage, we are able to deliver a fully integrated and scalable end-to-end AI and deep learning platform. In addition, Isilon’s ability to consolidate data across AI and IT applications enables us to deploy AI solutions with a back-end data lake, streamlining overall data management for our customers.”– Matt Fornito, Head of Artificial Intelligence and Deep Learning, Computacenter US“Organizations have been amassing data for years, and in some cases, for decades. Data volumes continue to increase. But, garnering new insights from this data is harder to come by. Our clients are increasingly turning to deep learning and artificial intelligence technologies to accelerate their digital transformation and harness the wealth of their information. At Insight, we deliver end-to-end platforms that simplify data management challenges and ultimately deliver business value through AI-based solutions. By combining NVIDIA DGX and Dell EMC Isilon, along with Insight’s data center transformation and digital innovation expertise, we help clients capitalize on the value of innovation at an unprecedented speed.”– Juan Orlandini, Chief Architect, Insight, Cloud + Data Center Transformation division“Our customers have been demanding a simpler, faster way to scale AI infrastructure in support of business transformation fueled by data. We’re excited about the joint solution of Dell EMC Isilon with NVIDIA DGX, which will help enterprises everywhere extend the reach of AI powered by the leaders in AI, GPU computing and high-performance storage, combined with our expertise, services and support.”– Vinu Thomas, Chief Technology Officer, Presidio“Sirius works with top strategic partners such as Dell EMC and NVIDIA to deliver integrated, high-performance solutions. Our dedicated Big Data and Analytics practice brings together deep expertise with the power of NVIDIA’s high-speed GPU DGX-1 and the robust storage architecture of Dell EMC’s Isilon, resulting in a truly holistic, future-ready deep learning solution.”– Chris Mierzwa, Chief Technology Officer, SiriusThese best-in-class partners share our excitement because they understand the needs of their customers and they see clear demand for high performance AI solutions and deep learning platforms.Together, these technologies provide the foundation for successful AI solutions which drive the development of advanced deep learning software frameworks, deliver massively parallel compute in the form of NVIDIA GPUs for parallel model training, and scale-out All-Flash file systems to support the concurrency, performance and petabyte scale of unstructured image and video data sets. This puts customers in the driver’s seat to leverage AI to get differentiated insights out of their data using the most optimal solution for their workload.As we continue to innovate and make AI simpler to consume, I look forward to future announcements regarding the extended worldwide availability of our joint Dell EMC-NVIDIA turnkey solution.Learn more about the Dell EMC Isilon with NVIDIA DGX-1 solution by visiting press release: April 2018McKinsey Global Institute. Notes from the AI Frontier: Modeling the Impact of AI on the World Economylast_img read more

Dell Technologies Cloud Story Previewed at the North America Partner Cloud Summit

first_imgThe Heroes Program hosted a 2-day Cloud Summit at the Executive Briefing Center of the Round Rock Campus. The purpose of the summit was to dialog with our Partner CTOs and Technologists representing our biggest partners. Matt Eastwood from IDC gave our partners a snapshot of the market and what the future holds. In the next 4 years, there will be more new applications than what we saw in the last 40 years, and cloud will be an integral component of the future technology story. Partners were treated to a preview of the Dell Technologies Cloud story – the integration across our all our products as they heard from Sr. Vice President and Channel CTO Alan Atkinson, Andrew Shafer from Pivotal, and Dell’s Chief Commercial Officer, Marius Haas.Matt Eastwood from IDCMarius Haas, Dell Technologies CCO stopped by to speak to partners during the Cloud Summit at the Round Rock EBCThe changing needs of workloads are driving cloud strategies and Dell Technologies can help our partners bring the structural change to their customers. Cloud is not just technology – it is a business model. 93% of customers will deploy workloads across two or more clouds and hybrid clouds can reduce complexities for customers. With the combined power of Dell EMC’s Cloud IT infrastructure and VMware’s cloud software, Dell Technologies Cloud delivers a consistent operating model across private cloud, public cloud and edge. In sessions led by Dell Technologies CTO, John Roese, our partners were treated to the internal Dell story.John Roese, Dell Technologies CTO tells partners about Dell’s internal use of multi cloudDuring the summit, a key feature was the roundtable with Joyce Mullen. Partners gave us frank feedback on strengthening our partnerships and changes to improve the channel business. Partners at the summit essentially got the preview our teams will be getting internally in the coming months. They can expect that we will be taking this feedback and integrating it into our Cloud story. As the Cloud strategy is rolled out, we will be taking the message to the field via our Exchange Events aimed at Partner Systems Engineers. They will get a first-hand look at our end to end infrastructure integration with the cloud. The Heroes Program runs 400 events a year where our partners live and work. Find your nearest event here.Joyce Mullen, President of Global Channel, OEM & IoT holds a roundtable discussion with Partners.Our partners are doing business with customers who need the kind of hybrid cloud that Dell Technologies has to offer. In the coming year, the Heroes Program will be training and educating our partners on the end to end technology and services that Dell Technologies will deliver. Our Partner CTOs and technologists attending the summit are shaping the future of their business and our business.We have wrapped up the first of many summits to come. Our partners will be able to use Dell Technologies to modernize their customers’ existing infrastructure and deploy the right cloud technology that meets the workload needs.last_img read more

Powering Scientific Research with Dell EMC and AMD

first_imgThe Center for Genome Research and Biocomputing at Oregon State University capitalizes on Dell EMC PowerEdge servers with AMD processors in a highly heterogeneous HPC research environment.Researchers affiliated with the Oregon State University Center for Genome Research and Biocomputing (CGRB) are on a perpetual quest for scientific discovery. The CGRB facilitates genome-enabled and data-driven research in the life and environmental sciences at OSU and across the state to solve really big problems — like improving health, making better use of natural and agricultural resources, understanding our global environment, and developing new bio-based products and energy sources.In today’s era of ever-bigger data, this kind of research invariably requires leading-edge computational power, which the CGRB delivers to its users via a continually evolving high performance computing environment. This highly heterogeneous environment includes all kinds of Dell EMC products, including multiple server models with AMD EPYC™ processors, along with many legacy servers based on AMD Opteron™ processors. Overall, AMD-based systems from Dell EMC account for about 70 percent of the CGRB’s server infrastructure.So why the big focus on systems from Dell EMC with AMD processors? In a recent Dell EMC case study, Christopher Sullivan, assistant director for biocomputing at the CGRB, cites several reasons. Let’s walk through some of the big ones.VersatilityFor starters, the CGRB likes the “outstanding configuration flexibility” and “adaptable architecture” of the Dell EMC PowerEdge™ R7425 server, Sullivan says. These characteristics allow the CGRB to tailor the system to the needs of diverse workloads — from quantum mechanical simulations and workloads that involve gene expression and meta-genomics to studies of species diversity in tropical forests. These workloads typically run on PowerEdge servers that incorporate AMD EPYC 7601 and 7551 processors.PerformanceIn applications in which the memory-to-thread ratio is important, the AMD EPYC processors are incorporated in systems with a terabyte of RAM, varying amounts of solid-state disk and fast 40Gb networking cards.“The memory-to-thread ratio is super important, and that is how we keep the systems hopped up,” Sullivan says. With some of these threaded workloads, the CGRB found that the AMD EPYC processor greatly outpaced the performance of Intel processors, according to Sullivan.ReliabilityReliability is another important factor in the selection of Dell EMC hardware, according to Sullivan.“We test every piece of hardware, believe it or not,” he says. “Dell EMC is the only server that can hold up to the type of work that we are pounding on these boxes. Other boxes will fail, and we will end up with them down.”This legendary Dell EMC reliability is a huge value proposition for people whose research depends on the availability of the HPC systems that are running their workloads.The bottom lineFor the CGRB, the big value-add that comes with Dell EMC hardware is more uptime and great performance for the mission-critical systems that power the diverse research workloads the Center runs around the clock.“We look at our Dell servers as being crucial to our uptime,” Sullivan says. “They keep us going.”To learn moreFor the full story, read the Dell EMC case study “Revving up research.”Watch the webinar, “Forecast Calls for ‘EPYC’ Innovation and Discovery.”Learn more about Dell EMC PowerEdge servers and explore Dell EMC solutions for HPC and AI.last_img read more

6 Catalysts that will Change Media and Entertainment in 2020

first_imgThe Media and Entertainment Industry is undergoing major transformation through the development of new trends, new processes, new ideas and new technologies. These exciting changes in the industry will drive innovation, disruption, and opportunities for growth in media and entertainment.The drivers that are impacting this transformation are constantly shifting, including how the content is created, the way we share media, our engagement with media, the delivery of media, our consumption of media, and of course, the way that we pay for media.In the latest Global Entertainment & Media Outlook (pdf), Price Waterhouse Coopers projects that the industry will generate $2.6 trillion in revenue by 2023. It is projected that digital media will represent 60% of total industry revenue, and China will be the leading global player.The key opportunities, trends and challenges that I see shaping the industry’s transformation include:Volumetric Videos. It is expected that the next key development in media production is the volumetric video, particularly in respect to the evolving Virtual and Augmented Reality markets. It is also likely to become a mainstream tool for certain Animation, Gaming and VFX work, as point cloud and colour data can be used to create virtual sets and models with increasing ease.5G Wireless Technology. The rollout of fifth-generation (5G) wireless technology across the globe will present a host of new opportunities across the media & entertainment sector. The technology will help further accelerate the already significant consumption of media on mobile devices. It will also support real-time access to higher quality content, along with opportunities for production techniques that increasing rely on cloud services.Shift in Advertising Dynamics. Over recent years, there has been significant movement in advertising and marketing dynamics between media and entertainment segments. There has been an explosion in the growth of digital content delivered via paid streaming services such as Netflix and Spotify. People are enjoying the breadth of content, to suit their own schedule – along with the options to consume on a range of platforms. This growth in subscription digital content is having a negative impact upon traditional television and radio advertising spending as advertisers adopt other strategies to reach that audience.Storage of Data. The industry is re-thinking data storage, driven primarily by the massive volumes of digital content that needs to be stored, shared and manipulated in real-time. Disruptive technology is impacting traditional storage solutions, with rapid growth in volumes of data arising from automation, virtual production and machine learning. Resolution, media delivery platforms and consumer demand for unprecedented access to content, are all part of this exponential growth in storage and performance needs.With this trend projected to continue in the future, data storage will become an issue if not managed properly. The key issue that needs to be addressed is how and where will all this content be stored. Storage platforms must deal with this exponential growth in unstructured data, provide real-time insights into data usage, and handle mixed file sizes, including the proliferation of lots of small files.Security and Trust. Trust in the media – particularly news media – is at an all-time low, and repeated breaches of security and privacy across social media networks and advertising giants have made customers weary of how much personal information they are willing to share. In the Animation and VFX space, there have been some very significant and well reported network breaches, along with content and personal information theft. The industry is uniquely vulnerable to cyberattacks, due mainly to the value of the product. Threats such as privacy and data breaches can cause irreparable damage to the company and the industry. Fighting these risks are key motivators for the media and entertainment industry to apply state-of-the-art cyber and hardware security.Partnering in the Industry. Partnerships in the industry are vital for success. The partnership arrangement can be as simple as an agreement between two companies for production and distribution of content or as complex as a merger and acquisition. Recently media production companies have begun partnering with telecommunication companies for the distribution of their content. Both parties are seeking to monetize this content, perhaps bundling with their existing services and generating valuable Data Capital in the process. These partnerships and acquisitions have been occurring in the Animation, VFX, TV, Cable and Advertising spheres, where often, size offers more resources, reach and ultimately opportunities.With the rapid rate of change, it has never been more important to have strong relationships, built on trust and a genuine understanding of the challenges facing M&E. After 19 years in the media industry, including 15 years at Animal Logic, I joined Dell Technologies because I believe that it is the only end to end technology company that specifically understands the pressures and technology needs specific to the Media & Entertainment industry.If you are going to NAB in April, please schedule time to talk to me in person about how you are approaching some of these issues in your own business. Schedule a meeting here or Learn more about Dell at NAB.Dell EMC Isilon was recently named a recipient of a 2020 technical and engineering Emmy Award®. Read more about the award here.last_img read more

Building One of the World’s First MEC Solutions

first_imgWhile Multi-Access Edge Computing (MEC) is not dependent on 5G, and 5G is not dependent on MEC, there are clear synergies between the 5G architecture enabling decentralized deployment and MEC enabling new services and experiences. MEC will be a key enabler of future growth for telecoms operators as they roll out 5G services in the next few years.Although the discussion on edge computing is clouded by hype and at times misinformation, we are starting to see real examples of edge computing being used across industries. Mobile operators globally are building MEC sites – both in their own facilities and on customer premises – launching new services to enterprise customers.  Service providers (SPs) like AT&T, SK Telecom, SingTel, KDDI, Vodafone and Deutsche Telekom are some of the early providers of edge solutions.Dell Technologies is working with SK Telecom to help the operator build and deploy its own MEC platform in 2020, accelerating the industry leader’s 5G MEC strategy.SK Telecom: a 5G and MEC pioneerSK Telecom is the largest mobile operator in Korea and an industry leader in many respects: it has both a strong core offering with over 46.4% market share (as of December 2019) and significant revenues outside telecoms, primarily from security and commerce. (KRW 17,743 Bn revenues in FY2019). It was the first to launch commercial 5G services in April 2019 and managed to accumulate over 1 Million 5G subscribers 5 months later, 10 times the total number of 5G subscribers in the U.S. across all operators in the same period.  They have achieved the widest 5G coverage in South Korea rolling out its 5G network to data traffic-concentrated areas, including the main areas of 85 cities nationwide. Their ambition is to continue the growth of 5G services in the B2B and B2B2X sectors, offering low latency solutions to enterprises (e.g. security), industry (e.g. smart factory) and developers (e.g. cloud gaming).However, 5G alone is not enough. MEC is a critical enabler for delivering low latency services at guaranteed levels, data-centric services (such as IoT), differentiated customer experiences, improved security and reduced TCO to the end-customer.  In traditional networks, round-trip latency to the cloud generally averages between 30 to over 100 milliseconds. With MEC, this could potentially drop to under 10 milliseconds.SK Telecom is offering two types of MEC: distributed MEC leveraging its own facilities and on-premises MEC, where edge compute infrastructure and services are deployed for a customer on their selected sites. The target applications across these MEC domains include:Distributed MEC:Cloud VRVirtual mobile interfaceTraffic managementCloud gaming With MEC, collaboration is keySK Telecom has an open approach to developing its MEC offering, emphasising the need to work closely with different partners in the ecosystem:Infrastructure vendors, including Dell Technologies and IntelSoftware vendorsPublic cloud providersGlobal SPsSK Telecom has already announced its partnership with AWS for Wavelength, its 5G MEC offering that will launch in 2020. The mobile operator views cooperation with public cloud providers as a critical component to seed the market and allow developers to add workloads to MEC or move them from the public cloud.A recent announcement on SK Telecom’s initiative with the Bridge Alliance demonstrates the need to collaborate within the telecoms industry. The Global MEC Task Force includes other Bridge Alliance members (e.g. Singtel, Globe, Taiwan Mobile and PCCW Global) and seeks to accelerate progress of 5G and MEC across SPs globally. The Bridge Alliance alone encompasses 34 operators serving more than 800 million customers across the Asia Pacific region.Dell Technologies provides the foundation for the MEC architectureIn addition to working with cloud providers, SK Telecom has built its own MEC architecture to provide a platform with diverse environments for MEC application workloads to run on bare metal, virtual machines and containers. Using the platform, developers can manage and orchestrate workloads on SK Telecom’s MEC infrastructure.SK Telecom’s MEC architectureSource: SK TelecomUnderpinning this is Dell Technologies’ infrastructure, offering both best-in-class network switches to manage the real-time traffic flows to and from the MEC nodes and edge servers, hosting the MEC workloads. The Dell Technologies infrastructure also offers the management framework to integrate into SK Telecom’s existing Operational Support Systems (OSS) environment, easing the deployment and day-to-day operations of this network at scale.Next stepsIf you would like to learn more about the motivation and implementation of SK Telecom’s MEC Strategy, STL Partners just published a new case study entitled, “SK Telecom: The Road to the World’s First 5G MEC Platform” that is worth reading.   As other telecoms operators start to build MEC platforms, selecting the right partners will be essential. Another STL Partners article, ‘What’s in an edge computing platform?’, provides insights on the challenge of creating comprehensive platforms to meet new requirements that edge computing brings.MEC will be a key enabler of future growth for telecoms operators as they roll out 5G services.  Understanding the challenges and how leaders like SK Telecom are developing and rolling out next generation networks will help operators as they look to implement MEC and 5G to fuel their own growth strategies. On-site MEC:Smart factory (machine vision)Smart hospitalSmart robotlast_img read more